Starting a café is a risky move since there is so much competition. The best way to make sure you succeed is to stand out in the crowd. Most incredibly successful cafés have something that they are well known for whether it’s a dish, drink or the interior design. Even if you’re not interested in novelty interior design, it remains an incredibly important part of having a successful business. Use reputable retail interior design to make sure your café is welcoming and aesthetically pleasing. Like mentioned before, it doesn’t have to be extravagant, it simply has to be professional.
In the case that you decide not to go the novelty route, you’ll have to have a unique menu item that will get customers talking. Try taking a local classic and putting a new spin on it or creating a dish or drink that is very rare. For example, some diners offer rose milkshakes, which is a rare flavor to find. Therefore customers will return for this rare drink and tell their friends about it as well. Anything in this vein could work to make your café unique.
If you choose a food theme, it could also count in your favor. For example, there is a café that is themed around bacon. Almost all the dishes on the menu is some form of bacon that you can’t find anywhere else. If you pick a popular type of food and theme your entire menu around it, people who love that food and people who want to see the novelty for themselves will flock to your café to see what all the talk has been about.
The worst thing you could do is just to be a normal café with nothing unique about you. There are thousands of those.